Our mission

“Spread love, happiness and joy across the world.”

Did you know…

That 1 in 3 people can’t remember the last time someone thanked them meaningfully. 78% of people feel they do not express appreciation as often as they know they should. While 94% of people reported feeling significantly happier when they received a kind message. But being the receiver of appreciation is not all the hype…

Expressing gratitude is also good for the sender. A study in Psychological Science found that expressing gratitude improves mood more reliably than receiving it and that people who practice small acts of appreciation report a 10-15% increase in overall life satisfaction compared to those who dont.

Expressing appreciation strengthens social bonds and improves relationship satisfaction by 20-30%. These are quantitatively measured results from leading research institute such as UC Berkely, Harvard and The University of Chicago Booth School of Business.

So, Why don’t people express appreciation more often?

Surprisingly, it’s not because we don’t care.
Harvard, UC Berkeley, and University of Chicago research suggests that most people underestimate how much their words will mean to others. We assume people already know, or we fear the message will feel awkward, unnecessary, or too small to matter.

In reality — studies show the opposite.

✦ People consistently undervalue the positive impact their appreciation will have.
✦ Most believe their message will feel awkward, when receivers actually find it deeply meaningful and warming.
✦ We overestimate the discomfort and underestimate the joy.

A paper published in the Journal of Personality and Social Psychology found that people who sent gratitude messages dramatically underestimated how surprised, moved, and delighted recipients would feel. The research concludes:

"We are wired to feel appreciation more than we are wired to express it."

Not because we don’t care - but because we don’t realize the power we hold.

My Ask

Before you leave this page, I ask you to try something simple - but not small.

Think of one person who has lifted you up. Someone who made a day easier, brighter, or lighter. Someone whose impact you never really said out loud.

And tell them.

Not tomorrow. Not when life slows down. Not when the moment feels perfect.

Tell them today.

It can be a text, a voice note, a handwritten message, a knock on the door - anything that carries your voice and your truth. Because what you consider “small,” they may remember for the rest of their life.

Appreciation is invisible until it's spoken. And the world becomes kinder every time we choose to speak it.

So my ask is simple:
"Let someone know they matter — while they can still hear you.”

If this mission resonates with you, join the movement in whatever way feels right.
Use the app, share a message, or just make someone’s day a little warmer.

One message. One moment. One heart at a time.